NMBA ANNUAL SUMMER CONVENTION
Friday, June 21, 2024
Sheraton Albuquerque Uptown Hotel
Look what's in store!
NMBA Annual Summer Convention | ||
|---|---|---|
| 8:00-8:45am | NMBA Annual Meeting and Breakfast | Regal / Registry / Wurlitzer |
| 9:00am-9:30am | Keynote Address | Regal / Registry / Wurlitzer |
| 9:45am-2:15pm | SBE Conference (Engineering) | Ivory |
| 9:45am-11:45am | Steve Wexler, WEXL Coaching (Sales) | Ambassador |
| Bruce Gilbert, Cumulus Media (Programming) | Baldwin | |
| Lisa Fields, Media Staffing (Management) | Roxy | |
| 12:00noon-1:15pm | Past Chairman's Hall of Fame Luncheon | Regal / Registry / Wurlitzer |
| 1:30pm-3:30pm | Corey Elliot, Borrell Associates (Sales) | Ambassador |
| Mike McVay, McVay Media Consulting (Programming) | Baldwin | |
| Steve Wexler, WEXL Coaching (Management) | Roxy | |
| 6:30pm | NMBA Excellence in Broadcasting Awards Gala | Regal / Registry / Wurlitzer |
REGISTRATION IS OPEN
Visit our Exhibitors
Look who coming to Albuquerque!
THE View from Main Street 2024
For over 20 years, Borrell Associates has been focused on marketing expenditures by local businesses. While plenty of firms concentrated their efforts on what media companies made in revenue, Borrell was exclusively focused on understanding how local businesses spent their marketing dollars – whether it was with local media companies, agencies, or digital pureplays.
Corey Elliott will provide insights from Borrell’s Local Advertiser Study and SMB Panel that will cover:
- How local advertisers feel about local media
- How SMBs are approaching AI (in regards to marketing)
- The differences between advertisers who have a lot of marketing experience – and those that do not
- What local ad buyers think of digital video and where they buy it
- What local businesses think about the prospects of 2024 – and if they will spend more or less in advertising as a result
- And more!
Participants will be encouraged to discuss tools, data, research and approaches when it comes to becoming the trusted marketing advisor to a local business. This includes not only examples of free data sources, but glimpses at tools that can define a local businesses true trade area and ideal customer based on visitorship data.
Other topics could include:
- Retail Sales Trends
- Local Business Composition
- Consumer Funnel Creation
- Effectiveness of Advertising
- Gen Z Overview
Building a Team for the Future
Explore the dynamics of team building in an ever-changing landscape. This session delves into strategies for developing a robust talent pipeline, assessing your current team, identifying gaps, and strategically planning for replacements.
Attendees Will Learn:
- Techniques for establishing and maintaining a strong talent pipeline
- How to assess the strengths and weaknesses of your current team
- Identifying gaps and areas for improvement in your team structure
- Strategic considerations for the timing of team replacements
Programming Best Practices
Bruce Gilbert – through years of working with major market and network radio personalities – has gathered programming best practices designed to highlight the characteristics that personally connect the audience to on-air talent. Using the intimacy of the audio medium and understanding ways to engage the audience will result in longer listening levels and create powerful and long-lasting relationships with your station’s constituents. Bruce will go over the Deadly Sins that kill radio programs and flip them into the most powerful attributes. Understanding these attributes will allow on air talent and station operators to strengthen their position in the community and ignite a newfound passion with their audience through informative, entertaining, and fun content.
Programming the Total Picture
This session focuses on the elements of Programming from its’ most basic roots to the highest level of sophistication. The art of content creation, attracting and growing an audience, Nielsen “best practices”, the elements of Music, Information/News, Personalities, Promotion and Marketing. How radio must evolve to be a multi-platform entity, where to find and how to coach talent, and the sharing of programming & marketing tactics that grow ratings and revenue.
Breakthrough Sales Success
We’ll arm your sales team with a contemporary way of thinking about what business our clients actually think we’re in and how to make sure we’re speaking their language, not ours. We’ll also work on preparation for client meetings, focusing on the three powerful types of questions all of us should understand to uncover true customer needs.
Plus, we’ll reveal the “Top 10 Traits” of great salespeople to see how we stack up. We’ll wrap up by applying these concepts in a competition where AE’s face-off to see who “wins” the business.
Breakthrough Leadership: Lessons from the Road
We will focus on leadership and creating a personal brand as we discuss why business culture and financial results are always intertwined. We’ll compare the “four types of cultures” commonly found in our stations and why one is always more successful than the others. I’ll describe the four distinct cultures I’ve experienced in my broadcast travels and we’ll critique each of them. Personal brands and cultures take hold whether we build them intentionally or not! We’ll conclude with some actionable takeaways that every leader can implement to build the most successful leadership brand.
SBE Engineering Conference
SBE Agenda
- Registration Opens 8:00AM
- Breakfast – 8:30-9:30AM
- Welcome 10:00AM
- Mike Langer – SBE Self Inspection Checklist, EAS Updates and Revisions 10:15AM
- John Bissett – Workbench Tips and Tricks Audio Over IP 10:45AM
- Vendor Introduction – 11:30
- Break for Lunch – 11:45
- John Bissett – Communication, It’s our Business not our Practice. Talking with your Engineer and Management – 1:30pm
- Paul Kriegler – Tour the Demo Van – 2pm
- Evan Baker – Broadcasting Updates from around the Horn. Q&A
- Evan Baker – Closing Remarks – 3pm