Public Education Partnership
The PEP program is a public awareness partnership between NMBA radio and television stations and community groups across the state.
This program, which has been in service for more than 20 years, is available to government agencies and non-profit organizations whose advertising funds are limited. These organizations make a grant of funds to the NMBA in exchange for spots on NM radio and television.
Television or radio announcements provided by the PEP client are distributed to stations across the state and broadcasters are asked to run the announcements voluntarily on an “as available” basis. Monthly performance affidavits are provided to the PEP client.
The NMBA is the only organization in the state that can provide the PEP program and is a sole source provided.
Statewide Network Delivers 1.4 Million Adults
| PERSONS 18+ | 1 MONTH (radio only) |
3 MONTHS (radio only) |
6 MONTHS (radio and TV) |
12 MONTHS (radio and TV) |
|---|---|---|---|---|
| TOTAL INVESTMENT | $10,000 | $20,000 | $20,000 | $50,000 |
| TOTAL REACH | 343,133 | 1,029,400 | 1,230,200 | 1,363,200 |
| REACH PCT | 53.9% | 64.7% | 77.3% | 85.6% |
| FREQUENCY | 2.1 | 3.1 | 5.1 | 9.3 |
| GROSS IMPRESSIONS | 1,056,266 | 3,168,800 | 6,333,600 | 12,667,200 |
| TOTAL GRPS | 115.3 | 172.9 | 345.8 | 691.6 |
Here's How a PEP Can Help Your Organization
The PEP program is only for non-profit and government agencies, when advertising budgets are limited and a message needs to be delivered to the state of New Mexico.
Radio and TV stations are deluged with requests for PSAs. The NMBA distributes your spots to every NMBA radio and TV station in the state to make sure your message gets airtime.
Airtime reports are generated based on affidavits the NMBA receives from stations. The NMBA prepares a monthly report showing the value of the airtime given to your message and where it aired in the state.
Affiliation with your state broadcasters association means your message is distributed to radio and TV stations across the entire state of New Mexico.
The NMBA will assist in the production of radio spots in Navajo and radio and TV spots in Spanish, guaranteeing a wideranging outreach of your message.
The NMBA PEP programs with the greatest potential are 6-month and 12-month campaigns. The length of the campaign further helps get your message to the public over time.
Contact us for more information