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Register for Covering the 2020 Election - Part 1

Learn how to tell stories that viewers will actually watch! By the end of this session, you will be able to: identify the key motivators that make any story more interesting; focus on issues not horse-race “who’s ahead” political stories; assess what information people are hungry for and why; summarize what makes a great soundbyte and why; employ effective storytelling strategies in less-than-perfect situations, like what to do when the video is boring; draw from examples of interesting and insightful stories on immigration, medical costs and student debt.

Tuesday, Dec 03, 2019