2019 NMBA Summer Convention


Seminars to look forward to...

Radio Stations out deliver the fragmented Cable and Satellite options in your Market:
Whether you are in a rated or non-rated market…..Radio listening continues to outreach the local cable and satellite programs….. and by a large margin. Cable and satellite television is a very small and highly fragmented model. In all markets…..clusters of radio stations out deliver them and more importantly due so much more efficiently. Rob Russo will walk us through the audience edge Radio has and the cost savings we provide….The bottom line is Radio is a much more effective way to market goods and services versus Cable or Satellite advertising. This session will help you dismiss the myth that cable advertising is a better value than radio advdertising.
Rob Russo