7:30 am - Exhibitor area open
New Mexico National Guard Breakfast
Change of Command-Recruiting and Retention-All Welcome
9:10 am - Welcome, SBE Meeting- Bill Harris, SBE Chapter 34 Chair
9:20 am - Joe Talbot - Telephones
10:20 am- BREAK
10:30 am - Greg Dahl - The Bionic Studio for TV and Radio
11:30 am -Vendor Introduction
12 noon - BREAK
12:15 pm - NMBA Past Chairmen's Luncheon
1:00 pm - Mike Langner EAS Updates
2:00 pm - BREAK
2:15 pm - Broadcasting and FCC Updates
FCC Changes and How They Effect Engineers
NAB and Frank Jazzo of Fletcher, Heald & Hildreth
3:15 pm - BREAK
3:30 pm - John Bissett - TV and Radio Engineering Tips
”We cannot predict the future, but we can invent it.” - Anonymous
You are about to participate in an experiment in time travel. We will begin our journey to the future with a brief trip to the recent past. Our world is changing quickly and we’ll use this trip as a baseline for what to expect as we travel into the future.
Now it’s time to head into the future. Our destination is to fast-forward to the 2020’s. A world where full-functioning “self-driving” automobiles will be the norm, corporate space travel promises a manned trip around Mars, and 50% of the Global workforce will be members of the Millennial Generation.
As an industry we devote a substantial amount of time and effort attempting to project future sales, but little time thinking about the factors that impact that future. In 2020 Vision we invite you to take a forward look at the broadcast industry’s markets, customers, products, teams, and leaders.
In addition, we will take an in-depth look at the various dynamics that will affect that future. Including:
It’s time to fire up the flux capacitor and get on the road for 2020 Vision. Remember, objects in the mirror are much closer then they may seem.
Casino advertisers are a major advertiser category for broadcasters. This session will allow broadcasters to hear from local casino marketing executives on how they use radio and television to promote properties. This session will also look at the US Supreme Court ruling which will allow New Mexico to legalize sports betting.
It is increasingly easy to find free and attractive content online. That combined with an increasing desire to churn out interesting visual content, can be a recipe for copyright infringement disaster. Radio stations who previously used little to no audiovisual or visual content now have that opportunity in the form of websites and social media. Even television stations who have experience with use of that type of content have a compressed production schedule, with the opportunity for instant publication on social media channels. This creates a risk of liability that becomes more acute through the presence of opportunistic copyright owners who are better able to police unauthorized uses of their content and quickly seek to leverage mistakes into dollars. Kevin M. Goldberg’s presentation will cover the basic issues of copyright law, with particular focus on issues involving the use of music in produced, broadcast and streamed content and the use of photos on station websites and social media, with an eye toward “best practices” for avoiding liability and responding to threats when received.
In this session Frank Jazzo of Fletcher, Heald and Hildreth in Washington, DC will answer your questions about broadcasting, regulations, advertising, taxes, copyright obligations, enforcement issues and anything else you might think of! So, start jotting down those tough questions and bring them to the convention.
As a media seller, you must become an absolute champion of both traditional and digital media. You are no longer just a Radio or TV rep, you are a brand and marketing specialist! And that’s going to require you to set aside all of your pre-conceived media biases. In this session we will give you an understanding of...
Owned: This would be your company website. The good news… you own the site therefore you get to control your message. The bad news… if no one knows your site exists, you can’t expect someone to drop by.
Paid: Paid media is us! Radio, TV, web, mobile. The client pays to run the message, again the good news is that you control the message. And the additional even better news is that you are now reaching a massive audience. The not so good news… you’ve got to write a check to reach those “masses.”
Earned: Best way to think of this as “word of mouth”. Customer does business with you and wants to tell the world. The good news… it’s FREE so you can’t beat the price. The bad news is that you don’t get to write the copy. So you have no control of the message.
This is the process that each of us goes through in making the decision to make the purchase. Here’s the short version.
Discovery: They’ve got to know that your product exists
Exploration: Now that we know who you are, we want to do our “Due Diligence”
Purchase: Sold! This is where are job begins. We must delight the customer
Engagement: Exceed expectations and your customer will be your best sales person.
Whether it’s digital or traditional media, the process of building a brand is the same. Embracing this is your first step toward success.Register
We all have to have it. And we're bringing in the experts to provide the ins-and-outs of music licensing with Travis Ploeger of SoundExchange and Bill Velez of Radio Music License Committee.